Background
Over the past decade, I’ve had the privilege of working across a diverse array of industry verticals in both B2B and B2C settings, specializing in scaling digital products—be it a marketplace, app, or direct-to-consumer website.
My expertise lies in deeply understanding customer needs and pain points through rigorous testing and data analysis. I thrive on solving complex problems with strategic thinking and split testing, always seeking the most impactful solutions.
​
My varied experience in SaaS, CPG, and retail has allowed me to cross-pollinate innovative ideas across industries. This unique perspective enables me to develop out-of-the-box strategies that drive meaningful growth and deliver exceptional customer experiences. I’m passionate about turning insights into action and transforming digital products into industry leaders.
Work Experience
Led business revenue (Digital) for tru.earth across USA, and Canada while expanding into new markets UK, NL & EU.
Impact: 100% growth in business revenue over the 2 year tenure
-
CRO - Heatmaps & convert.com
-
Email - Klaviyo
-
SMS - Attentive
-
Direct Mail - Postpilot
-
Push - Klaviyo, Moenagge
-
Data Analytics - Google Analytics, Power BI
-
Loyalty - Earth Points
-
Referral - Give 1 Earn 1
Spearheaded DTC website, Amazon, and Walmart across the USA and Canada​
​
Impact: 2X Growth in MRR within 1 year
​
Series A Exit to: Impact Pet Products
-
Backlinking & Internal linking
-
Paid Social - Meta, Tiktok
-
Paid Search (SEM) - Google Ads, Microsoft Ads
-
Sampling programs - Sampler
-
Email & SMS - Mailchimp
-
Loyalty program - Yotpo
-
Referral Program - Yotpo
-
Spearheaded growth for 2 SASS Marketplace My salon suite & Propertyguys.com
-
Supported GTM for our ​​Inhouse B2B SaaS product brandamplifier
-
Drove product adoption across active customers for the Dogtopia APP.
-
​DTC frozen prepared meals and online grocery shopping M&M Food Market
Education
Master in Business Administration
My 2-year MBA at Brock University, specializing in Marketing and Sales, I engaged in real-world business projects that allowed me to apply theoretical concepts to practical challenges strengthening my ability to deliver actionable insights and strategic recommendations to businesses across various industries.​
Over the 3-year business program at Mumbai University, I specialized in Finance. I gained a solid foundation in managing financial operations and understanding the complexities of global markets, preparing me to make informed, data-driven decisions in a variety of business environments.
Bachelors in Management Studies
Continuous Learning
Project
Kolbe A Index
