Hey, I am Abhay
A growth-driven person with a decade of industry experience across the world's biggest markets like India, America, & UK working as a marketing manager, leader and individual-level contributor.
During my career, I have worked across startups and large enterprises to excel in my understanding of customer behaviour and drive growth for brands. I leverage the First Principles Thinking to understand my customers.
My data-driven and user-centric strategic thinking has helped me create note-worthy campaigns.
I am always looking for the biggest problems to improve my customer experience while helping drive growth for the brands I work for.
My Story
01
Entrepreneur by Chance
At just 14 years old, I stumbled into entrepreneurship without even realizing it. Driven by the desire for extra pocket money, I created my first business —completely unaware of its potential.
I noticed a demand for sports tickets and decided to act as a middleman, buying and reselling them at a 4x return on investment (ROI). What began as a simple way to earn a little extra turned into a highly profitable venture, where I made nearly 30 times what my mom would give me as allowance. It was my first taste of business success, sparking a passion for entrepreneurship that has continued ever since.
02
Reshift Media - First Step into the Growth Marketing World
After graduating from business school, I landed my first opportunity in Canada at Reshift Media, where I joined a passionate team of growth enthusiasts.
Together, we worked on scaling SaaS products like PropertyGuys.com, MySalonSuite, BrandAmplifier, and Dogtopia. This experience exposed me to a diverse range of B2B and B2C growth marketing campaigns, allowing me to hone my skills and develop a deep understanding of growth strategies across various industries.
It was here that I discovered my true passion for data-driven marketing and growth hacking, setting the foundation for my career.
03
Wilder Harrier - Discovering My Startup Calling
It didn’t take long for me to realize that my passion for growth marketing could be more than just a job—it could be a career. This realization propelled me to join Wilder Harrier, where I found myself amidst a group of like-minded enthusiasts who had built a pet food business by the age of 30.
Working alongside these driven individuals was inspiring, as we collaborated to take their innovative brand to new heights. It was in this role that I truly immersed myself in the startup ecosystem, discovering the excitement and fulfillment that come from helping young companies scale and thrive.
04
Tru Earth: A New Growth Mission
One day, I was approached by a recruiter from Tru Earth with an exciting opportunity to join their team and help scale the business. I couldn’t resist the challenge. Since then, I’ve been focused on driving growth and expanding into two new markets, leveraging data-driven strategies to reach a broader audience and increase revenue. It’s been an incredible journey so far, working on innovative campaigns and seeing firsthand how strategic growth marketing can transform a business. This role has been a testament to my commitment to taking on ambitious goals and turning them into tangible results.
05
The Next Chapter: Fueling SaaS Growth
What’s next? My passion for SaaS products has only grown stronger. I’ve been immersing myself in the intricacies of building startups from the ground up—running feasibility tests, crafting detailed business plans, and devising go-to-market strategies that pave the way for exponential growth.
My ultimate goal is to help these ventures reach unicorn status, combining my deep-rooted expertise in growth marketing with a relentless drive to turn innovative ideas into industry leaders. This is what truly excites me: empowering startups to realize their full potential and scale beyond expectations.